The most expensive word in your vocabulary

Hey there,

There's a word that has probably cost you your time, freedom and money.

The word is:

"Fine."

"Fine, I'll make it work."
"Fine, we can do it your way."
"Fine, I don't want to make this awkward."

Every time you say "fine" when you don't mean it, you negotiate against yourself.

Here's what most people don't realize:

Negotiation doesn't start when the other person speaks.

It starts in your nervous system.

In the YouTube Live session we are going to stream this Tuesday, March 3 (tomorrow), with Kwame Christian, he will explain something powerful:

Your first negotiation isn't with your boss. Or your client. Or your partner.

It's with the part of you that wants to stay silent.

That tightness in your chest? That's your amygdala trying to protect you.

And most people let fear drive the conversation.

Kwame teaches something radically different:

It's not me vs. you.

It's you and me vs. the problem.

That single shift transforms confrontation into collaboration.

In this free session, you'll see him break down:

Why difficult conversations feel threatening (and how to regulate yourself in 10 seconds.
The subtle power moves that happen before negotiation even begins.
How to set the "frame" of a conversation in the first 30 seconds.
Why arguing destroys value — even when you win.

This isn't about being aggressive. It's about being grounded.

And if you've ever walked away from a conversation thinking: "I should have said something…"

Watch this before you have your next one.

⏳ The replay won't stay up much longer.

Because the truth is simple: In life, you don't get what you deserve. You get what you negotiate.

See you live tomorrow,

P.S. The next difficult conversation is already on your calendar. You just don't know it yet. Let Kwame help you land it. Join live tomorrow