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Additional Reading from MarketBeat.com Stablecoins: Meta Platforms' Next Engagement-Boosting Tool?Author: Leo Miller. Date Posted: 2/24/2026. For Magnificent Seven giant Meta Platforms (NASDAQ: META), stablecoin-enabled payments could soon be back in its toolkit. As many investors remember, Meta launched its Libra stablecoin in 2019. After less than three years, the company was ultimately left with little to show for the effort. Major financial services players such as Mastercard (NYSE: MA) and Visa (NYSE: V) withdrew from Meta’s "Libra Association," the independent body set up to govern the cryptocurrency, soon after joining. Meta's attempt to rebrand the project as "Diem" failed, and the company ended its stablecoin initiative in early 2022. Still, Meta's interest in stablecoins — and the potential benefits they could bring — appears to have persisted. According to CoinDesk, Meta plans to launch a stablecoin using a third party in the second half of 2026. Below we examine that report and other key stablecoin data to consider what this could mean for Meta going forward. As Stablecoin Acceptance Grows, Meta Sees Opportunity What if you could claim a stake in what's set to be the biggest IPO ever… starting with just $500?
Everyone is talking about Elon Musk's SpaceX IPO. Click here to get the details and I'll show you how to claim your stake… Key Points - A new report suggests that Meta is working to bring stablecoins back to its social media empire.
- With stablecoin adoption and acceptance on the rise, a new stablecoin push likely faces fewer hurdles than Meta's previous attempts.
- A stablecoin offering could lead to increased engagement on Meta's apps through multiple avenues.
- Special Report: [Sponsorship-Ad-6-Format3]
Stablecoins—cryptocurrencies pegged to an asset such as the U.S. dollar—have grown in popularity in recent years. McKinsey & Company highlights this trend in a recent report. McKinsey estimates circulating stablecoin supply has increased more than tenfold since 2020, from about $30 billion to over $300 billion today, and notes that "public forecasts reflect strong expectations for continued growth." Importantly, the U.S. government passed the GENIUS Act in mid‑2025, creating the first federal regulatory framework for stablecoins. U.S. Treasury Secretary Scott Bessent has also said stablecoin supply could hit $3 trillion by 2030. Those developments signal rising regulatory acceptance—an obstacle that helped stall Meta's initial effort. Amid growing stablecoin usage and clearer regulation, Meta appears to think now is a good time to re-enter the space. CoinDesk reports the company has issued requests for product proposals from stablecoin specialists to pilot a program. Using a third-party provider would let Meta facilitate stablecoin payments without issuing the coin itself. So what potential benefits could stablecoin payments bring to Meta's business? Stablecoins Could Strengthen Meta’s All-Important “Network Effect” Meta likely has two main objectives with a renewed stablecoin effort. First, a large share of Meta's revenue comes from outside the U.S. and Canada—about 56% in the last quarter. Meta also pays many foreign creators who post content on its apps. Paying those creators with a stablecoin could help avoid common cross-border frictions, like high fees and slow wire transfers. Reducing transaction costs for both Meta and its creators could improve margins and reinforce the network effect across Meta's social platforms. More creator payouts and faster, lower-cost settlements would likely encourage more content creation. When creators post more, Meta's recommendation algorithms have a larger pool of content to surface, which helps keep users engaged. Higher engagement, in turn, attracts more creators and viewers, strengthening the platform's cycle of growth. Ultimately, greater engagement translates into more advertising revenue, as users spend more time on the platforms and see more ads. Stablecoin payments are one tool Meta can use to bolster that network effect: if foreign creators keep a larger share of their earnings and receive them faster, they have a stronger incentive to keep posting on Meta's apps. Second, a stablecoin could enable more seamless commerce within Meta's apps without the overhead of traditional banking fees. That might include users purchasing products after seeing an ad, tipping creators, or creators buying ads with stablecoins. These flows could enhance the network effect and open the door to transaction-based revenue in the future. Stablecoins Could Support Meta’s Engagement Flywheel A new stablecoin offering has the potential to increase engagement on Meta's apps—an essential driver of its advertising business. It's hard to quantify precisely how large the benefit might be, but with adoption and regulatory attitudes moving in a favorable direction, now is a sensible time for Meta to test the waters again.
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