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3 Consumer Staples Stocks Breaking Out This Month
Author: Dan Schmidt. Originally Published: 2/9/2026.
Summary
- Investors have started rotating out of volatile tech stocks and into safer assets.
- Consumer staples are often considered a 'safe' sector since its constituients sell necessities like food, household items, and hygiene products.
- These three consumer staples stocks appear to be on the verge of breaking out following a rough performance in 2025.
A rotation is underway as investors begin abandoning the tech trade in search of safer assets. AI hyperscalers continue to report solid results, but even the Magnificent Seven stocks are selling off after posting impressive top- and bottom-line beats. Bold AI capital-expenditure (CapEx) plans are increasingly met with skepticism rather than enthusiasm, pushing the market toward a more risk-off environment where commodities and defensive sectors like consumer staples look more attractive. If this tech rotation intensifies, the three stocks below offer upside potential along with reliable dividend income.
Rotation Into Consumer Staples Is Picking Up Steam
Markets never stay the same, and the AI trade is wobbling more noticeably than it has since the end of the Fed hiking cycle in 2022. AI bellwether NVIDIA Corp. (NASDAQ: NVDA) has been essentially flat for six months, while Oracle Corp. (NYSE: ORCL) has declined about 60% since its September all-time high. Mega-caps such as Alphabet Inc. (NASDAQ: GOOGL) and Amazon.com Inc. (NASDAQ: AMZN) fell after earnings despite announcing 2026 CapEx plans that would rival the GDP of some countries. Data center growth takes time, and hyperscalers are competing for increasingly scarce resources like energy and memory.
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Investors are starting to rotate into lower-risk assets in case those ambitious plans fail to deliver proportionate profits. That said, recent market action in gold and silver hasn't been a clear flight to safety. Money may be exiting tech stocks, but it isn't leaving the market entirely, as this post from Bloomberg's Joe Weisenthal illustrates:
Consumer staples are not typically the target of speculative fervor, so significant inflows likely indicate investors are taking risk off the table as speculative returns wane. These businesses are defensive by nature, with steady, predictable sales and a history of returning cash to shareholders. With crypto volatility and the precious-metals trade cooling, the stampede may be visiting this sector next.
3 Breakout Consumer Staples Stocks With Strong Dividends
Predictability is a key advantage of value sectors like consumer staples, but it doesn't necessarily mean sacrificing growth. The three stocks featured here are household names that suffered meaningful drawdowns in 2025 and are now showing signs of technical breakouts in 2026.
Procter & Gamble: Dividend King Making Long-Awaited Technical Breakout
Procter & Gamble Co. (NYSE: PG) just logged its best month in nearly two years, gaining about 13% over the last 30 days. Margin improvement helped drive the move: the company generated roughly 270 basis points of productivity savings in its fiscal Q2 2026 results, helping offset tariff headwinds. The stock also broke above a key technical level, rising above the 200-day simple moving average (SMA) for the first time since early last year.
The company maintained its 2026 revenue guidance, which bodes well for another year of dividend increases from this Dividend King. P&G has raised its dividend for 70 consecutive years and allocates about 62% of its earnings—and less than 50% of its free cash flow—to the dividend. The company returned more than $4.8 billion to shareholders in Q2 alone, making PG a relatively defensive place to shelter from market volatility.
Reynolds Consumer Products: Mitigating Tariffs and Commodity Volatility
Reynolds Consumer Products Inc. (NASDAQ: REYN) rallied nearly 10% following its Q4 2025 earnings release on Feb. 4, boosted largely by its ability to preserve margins despite tariffs and price pressures. Aluminum—the key input for Reynolds Wrap—has jumped nearly 20% since last April, yet Reynolds maintained roughly 21% adjusted EBITDA margins on $220 million in earnings and reported a 3% year-over-year retail volume increase for Hefty products.
The daily chart is showing signs of life, with a Golden Cross and support forming near the 200-day SMA. Reynolds offers a roughly 4% dividend yield with a 63.9% dividend payout ratio (DPR). While it doesn't have the long track record of increases that P&G does, Reynolds' dividend behaves more like a bond coupon and the company has room to sustain it—especially if aluminum price pressures ease.
Constellation Brands: Strong Earnings and Breakout Calm Beer-Sales Fears
Concerns about declining beer sales have weighed on Modelo and Pacifico parent Constellation Brands Inc. (NYSE: STZ), but the company managed to allay those worries for at least one quarter in its most recent report. Constellation's fiscal Q3 2026 earnings showed revenue down nearly 10% year over year but still above expectations. Beer operating margins were better than expected, helping limit the damage, and the stock is up more than 15% since the Jan. 8 release.
Bullish momentum has been brewing in STZ since last November, and the stock has finally cleared the 200-day SMA after a prolonged downtrend. Constellation is an interesting value play, trading at about 12 times forward earnings and 2.6 times sales. It uses only around 12% of its cash flow to cover its 2.46% dividend yield and has increased its payout for five consecutive years.
Amazon Erases a Year of Gains—2 Reasons the Market's Wrong
Author: Sam Quirke. Originally Published: 2/16/2026.
Summary
- Amazon shares are down more than 12% this year and over 20% from November’s all-time high, drifting back toward levels last seen nearly a year ago.
- The stock’s RSI has sunk into the low 20s, marking one of its most oversold readings in almost four years.
- Analyst support remains overwhelmingly bullish, with price targets implying close to 60% upside from current levels.
After months of steady pressure that intensified recently, Amazon.com Inc (NASDAQ: AMZN) is back to where it was at the start of last March. Shares are down more than 12% year-to-date and more than 20% from November’s all-time high, effectively erasing the past 12 months’ gains.
For a company with such strong fundamentals, the stock can’t seem to catch a break. Investors have rotated out of mega-cap tech, concerns about Amazon’s capital expenditure plans have grown, and sentiment across the sector has cooled materially. But beneath the surface, the current setup is beginning to look extreme. Here are two reasons to believe the market has gone overboard.
Reason #1: The Stock Is Extremely Oversold
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The technical picture is signaling extreme oversold conditions. Amazon’s relative strength index (RSI) has slipped into the low 20s, its weakest reading in nearly four years. That level of oversold pressure is rare for this stock, especially given that during that period the company has consistently delivered strong earnings and reinforced its growth story.
Historically, when Amazon’s RSI has reached this kind of technical exhaustion, it hasn’t stayed there long. Extremely oversold readings — any RSI below 30 — have tended to mark temporary lows rather than midpoints in a breakdown. Past episodes support that pattern.
In April of last year, for example, a brief dip below 30 on the RSI preceded a rally of roughly 60%. In August 2024, another sub-30 reading was followed by a comparable 60% move.
Go back to November 2022, and the rebound was even more dramatic.
Obviously history doesn’t have to repeat itself, but it often rhymes, and this pattern is worth respecting. When sentiment has become this one-sided in the past, it has tended to mark an opportunity. If Amazon shares can stabilize in the coming sessions and the RSI begins to turn back north, that would be an early sign bullish accumulation has started.
Reason #2: Analysts Are Not Backing Down
If the technical case is compelling, the bullish fundamental view from analysts makes the setup even harder to ignore. Rarely is there such a wide disconnect between what the market is doing to a stock and what analysts say it should do.
A slide of this magnitude would normally trigger cascading downgrades as analysts concede they were wrong. Instead, the opposite has happened. In just the past week, teams from Daiwa Securities Group and New Street Research reiterated Buy ratings, while Argus did the same the week prior.
Price targets among the bullish camp stretch as high as $325, which, with the stock trading below $200, implies nearly 60% in potential upside.
That kind of asymmetry is difficult to dismiss, particularly for one of the leading mega-cap tech companies. Analysts point to the strength of Amazon’s AWS business, where growth is accelerating rather than slowing. Add in the company’s structural moat in e-commerce, diversified revenue streams and expanding advertising footprint, and the long-term thesis remains intact.
Watching for the Turn
Concerns around increased capital expenditure were clearly a catalyst for the recent selloff. But at these levels much of that fear appears priced in. The pullback has pushed Amazon’s price-to-earnings (P/E) ratio below 30 for the first time in years, making the valuation noticeably more attractive.
It would be difficult to maintain such a bullish stance if analysts were turning their backs en masse. Instead, they’re mostly doubling down.
For now, the setup hinges on stabilization. If the stock can show signs of holding near current levels and begin carving out a base rather than sliding to fresh lows, the bullish case strengthens quickly. With shares pressing toward a 52-week low, the RSI at multi-year extremes, and analysts calling for as much as 60% upside, the risk/reward profile is hard to ignore.
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