OK so this is one of those founder messages. Text only aka READ ME! Our content is is usually 2 things: a) stuff you should do , like bend to fix a sink without your crack showing b) stuff you should not do , like a split To break brains and the internet ...we're combining a SHOULD DO (run a marathon) and SHOULDN'T DO (run a marathon in jeans) We spotted the awesome, inspiring and lil bit intense but 100% goal crushing, world record holding Truett Hanes (follow him!!) on IG running in "other jeans." So we reached out and said ohhhh you run in jeans huh ... Let's make a deal: "Run the NYC Marathon in The Perfect Jean" Truett said: "The only way I'd consider running in jeans is if they were perfect...and The Perfect Jean is PERFECT. They were the only company willing to help me to raise money to find a cure for Multiple Sclerosis . With my inclination to running and push myself, I decided to run the NYC marathon in jeans to
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